Two concept sites, two very different trades.
We designed and built these fully working websites for two businesses we invented — to show the range, quality and attention to detail you get with BuiltByAro.
About these projects: Larchfield Joinery and Tidewell Plumbing are concept websites for fictional businesses. Photos are royalty-free stock images, and phone numbers are from Ofcom’s range reserved for drama, so they won’t connect to anyone.
Larchfield Joinery: quietly beautiful
A calm, premium feel for high-end home furniture — so the website feels as carefully made as the joinery.

A brand from scratch
A larch-tree logo built from stacked timber planks, with linen, sage and oak colours.
Arch-framed photography
Every photo sits in a soft arch that reveals itself as you scroll — a nod to Scandinavian interiors.
Details that delight
A measuring-tape scroll bar and service names that show a photo following your cursor.
Design-visit enquiries
A simple, elegant form that turns browsing into booked design visits.


Tidewell Plumbing: bold and trustworthy
When something’s leaking, customers want to call fast — so everything is built around speed and trust.

Call buttons everywhere
A phone number in the header and a sticky call bar on mobile, so help is always one tap away.
Postcode checker
Customers type their postcode and instantly see whether Tidewell covers their area.
Clear upfront prices
Price cards for common jobs build trust before the phone even rings.
Emergency-first design
A pulsing 24/7 call-out card and an urgency picker on the quote form.

